Day 8 - Sunten Electric Co.

We visited Sunten Electric in the morning as our first stop.

Sunten Electric Co. Ltd. (SUNTEN) was founded in 1988. With development for over ten years, SUNTEN has become a famous supplier of electricity equipment for domestic and aboard urban electricity networks, a leading company in the worldwide dry type transformer industry.

We learnt that it is the pioneer in the following fields:
1. Dry-Type Transformers - $8m RMB, No. 1 in China
2. Reactors - $2m RMB, Top 3 in China
3. Substations - $1.5RMB - $2RMB, Top 3 China
4. Switch Gears - $1m RMB - $1.5m RMB, Started production in 2002

90% of its customers are based in China. Even though it is one of the top players in the market, Sunten is also facing very strong competition from at least 5 other companies in the same field. To counter the problem, Sunten is focusing on the Quality of their products to retain their customers and attract new ones.

It is currently entering into a Joint Venture with a French company, Activa. This move will enable them to lower operating costs in an active Chinese consumer market.

We proceeded upstairs for the Q&A session, and it was here that many of us were starting to wear down and feel the fitigue of the constant travelling on the roads. The response during the Q&A session was very slow and Ah Bu got me to fire off the first question.

And his answer was so long, I actually fell asleep while he was addressing my question! How embarassing!